The Malaysia External Trade Development Corporation (MATRADE), the National External Trade Promotion Agency of Ministry of International Trade and Industry (MITI) Malaysia, is the organiser of INTRADE. MATRADE functions as the focal point for foreign importers to source for Malaysian products and services and assists Malaysian companies in going global.
MATRADE strives to provide world class business friendly support and develops initiatives that will benefit industry players as well as give Malaysian industries the competitive edge. MATRADE functions as the focal point for foreign importers to source for Malaysian products and services by connecting them to Malaysian suppliers and designers. MATRADE’s offices overseas offer international buyers a range of resources and services such as accurate and reliable information about Malaysian capabilities, products and services, advice on doing business with Malaysian companies, assistance in organising business meetings and assistance in establishing connections with key decision-makers within Malaysia’s public and private sectors.