INTRADE or INTERNATIONAL TRADE MALAYSIA is an annual international exhibition organised by MATRADE since 2007 which connects trade exhibitors, buyers and visitors to the global markets. INTRADE enhances networking, business matching, exchange trade ideas and inspiration amongst the business community of different countries, especially those who are seeking to venture into the global market.
Originating from the East Asia Business Exhibition (EABEX) hosted by MATRADE in 2005 in Kuala Lumpur, INTRADE was conceived in 2007 to echo the importance of connecting international sellers & buyers and improve export growth in the global market. In meeting the needs of the industry, over the years, INTRADE has evolved from a general to an industry specific exhibition with pre-arranged business meetings being organised between exhibitors and potential buyers.
Over the years, INTRADE has built a brand name by providing a platform for both Malaysian and foreign companies to expand their business frontier to wider markets.
A brand new segment was created under INTRADE called FACIT@INTRADE 2014 which displayed high style & unique lifestyle products which inspire, guide and motivate people and embodies the opinion of creators. FACIT is the abbreviation of Fashion, Art, Cosmetic, Interior & Textile. FACIT@INTRADE is the trade exhibition of the inaugural Malaysia Fashion Week (MFW) 2014.
In 2015, once again INTRADE presents FACIT@INTRADE from 4-7 November 2015, a lifestyle exhibition on textile, fashion and accessories, shoes, fashion jewellery, cosmetics and personal care.
